Case study
Velo Labs replaced a full-time VP Product with a fractional one — and shipped more
team hired
2
cost saving
~$180k/yr
metros launched
3
The setup
Velo Labs had lost their VP Product to a bigger company and were 4 months into a stalled search. The CEO wanted to see if a fractional operator could hold the seat.
The engagement
Marcus took the role at 3 days a week for 6 months. Rebuilt the roadmap, hired two PMs, ran discovery on the next metro launch.
The outcome
- 3 new metros launched (vs. plan of 2)
- 40% faster roadmap iteration
- Founder decision: kept fractional model, added a Director instead
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