Hire a fractional VP Growth — channels, funnel math, and experiments
A fractional VP Growth owns the acquisition and activation engine: channel mix, funnel math, lifecycle, and a real experiment cadence — typically 1–3 days per week.
- • Shortlist in 48 hours
- • Flat $1,000 placement fee, not 25–30% of comp
- • Vetted C-suite and VP operators
- • Fractional, interim, or advisory
When to hire a fractional VP Growth
Most companies hire a fractional VP Growth when the founder or existing team can no longer own the growth function at executive depth. Common triggers:
- CAC is climbing and nobody owns the funnel end to end
- Paid, content, and lifecycle are run in silos
- You need a repeatable experiment cadence, not one-off campaigns
- PLG signup-to-activation conversion is weak
- You want a growth hire benchmarked before committing full-time
What a fractional VP Growth owns
A fractional VP Growth operates as your accountable Vice President of Growth on a part-time basis. Typical scope:
- — Channel strategy, budget allocation, and CAC/LTV model
- — Funnel instrumentation and north-star metric definition
- — Experiment roadmap and weekly growth cadence
- — Lifecycle, onboarding, and activation improvements
- — Landing page, offer, and pricing test program
- — Growth team hiring plan and tooling stack
Engagement models
Fractional (ongoing)
1–3 days per week on a recurring basis. Best when you need executive judgment in the business every week, but not a full-time hire yet.
Interim (full-time, fixed term)
Full-time coverage for 3–9 months. Best for a vacancy, a fundraise, an M&A event, or a turnaround.
Project / advisory
Scoped engagement (10–40 hours) tied to a specific deliverable — a plan, a system, a hire, a diligence.
How much does a fractional VP Growth cost?
Hire a fractional VP Growth in your city
Every metro page covers local market dynamics, city-adjusted retainer ranges, and the hiring triggers we see most often in that market. 120 metros across the lower 48 states.
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Frequently asked questions
- What does a fractional VP Growth do?
- A fractional VP Growth owns acquisition, activation, and retention experiments part-time — channel mix, funnel instrumentation, and a weekly experiment cadence tied to CAC and payback.
- How much does a fractional VP Growth cost?
- Fractional VP Growth retainers typically run $8,000–$20,000 per month, or $175–$400 per hour.
- VP Growth vs CMO?
- A CMO owns the whole marketing function including brand, comms, and team. A VP Growth is closer to the funnel: channels, experiments, conversion, and lifecycle metrics.
Ready to hire your VP Growth?
Post your role or request a curated shortlist — most companies get one inside 48 hours.