Hire a fractional VP Growth — channels, funnel math, and experiments
A fractional VP Growth owns the acquisition and activation engine: channel mix, funnel math, lifecycle, and a real experiment cadence — typically 1–3 days per week.
A fractional VP Growth costs $8k–$20k/mo ($175–$400/hr), typically works 1–3 days per week, and can be hired in about 48 hours through RecruitFractional — with no placement fee or percentage of compensation. Engagements run fractional, interim, or advisory.
Hiring a fractional VP Growth? See who matches
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- • Shortlist in 48 hours
- • No placement fee or percentage of compensation
- • Vetted C-suite and VP operators
- • Fractional, interim, or advisory
When to hire a fractional VP Growth
Most companies hire a fractional VP Growth when the founder or existing team can no longer own the growth function at executive depth. Common triggers:
- CAC is climbing and nobody owns the funnel end to end
- Paid, content, and lifecycle are run in silos
- You need a repeatable experiment cadence, not one-off campaigns
- PLG signup-to-activation conversion is weak
- You want a growth hire benchmarked before committing full-time
What a fractional VP Growth owns
A fractional VP Growth operates as your accountable Vice President of Growth on a part-time basis. Typical scope:
- — Channel strategy, budget allocation, and CAC/LTV model
- — Funnel instrumentation and north-star metric definition
- — Experiment roadmap and weekly growth cadence
- — Lifecycle, onboarding, and activation improvements
- — Landing page, offer, and pricing test program
- — Growth team hiring plan and tooling stack
Engagement models
Fractional (ongoing)
1–3 days per week on a recurring basis. Best when you need executive judgment in the business every week, but not a full-time hire yet.
Interim (full-time, fixed term)
Full-time coverage for 3–9 months. Best for a vacancy, a fundraise, an M&A event, or a turnaround.
Project / advisory
Scoped engagement (10–40 hours) tied to a specific deliverable — a plan, a system, a hire, a diligence.
How much does a fractional VP Growth cost?
Hire a fractional VP Growth in your city
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Frequently asked questions
- What does a fractional VP Growth do?
- A fractional VP Growth owns acquisition, activation, and retention experiments part-time — channel mix, funnel instrumentation, and a weekly experiment cadence tied to CAC and payback.
- How much does a fractional VP Growth cost?
- Fractional VP Growth retainers typically run $8,000–$20,000 per month, or $175–$400 per hour.
- VP Growth vs CMO?
- A CMO owns the whole marketing function including brand, comms, and team. A VP Growth is closer to the funnel: channels, experiments, conversion, and lifecycle metrics.
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