Hire a fractional VP Marketing — pipeline, positioning, and team
A fractional VP Marketing owns demand gen, positioning, and marketing operations on 1–2 days per week — filling the top of the funnel and coaching the marketing team.
- • Shortlist in 48 hours
- • No 25–30% placement fee
- • Vetted C-suite and VP operators
- • Fractional, interim, or advisory
When to hire a fractional VP Marketing
Most companies hire a fractional VP Marketing when the founder or existing team can no longer own the marketing function at executive depth. Common triggers:
- Demand gen isn't producing pipeline sales can close
- Positioning is muddy and messaging is inconsistent
- You have specialists (SEO, paid, content) but no leader
- You are moving from PLG to sales-led or the reverse
- Marketing spend is climbing but attribution is broken
What a fractional VP Marketing owns
A fractional VP Marketing operates as your accountable Vice President of Marketing on a part-time basis. Typical scope:
- — Demand gen plan, channel mix, and pipeline model
- — Positioning, messaging, and category work
- — Marketing operations, attribution, and reporting
- — Content, SEO, paid, and lifecycle strategy
- — ABM and sales-marketing alignment
- — Marketing hiring plan and vendor management
Engagement models
Fractional (ongoing)
1–3 days per week on a recurring basis. Best when you need executive judgment in the business every week, but not a full-time hire yet.
Interim (full-time, fixed term)
Full-time coverage for 3–9 months. Best for a vacancy, a fundraise, an M&A event, or a turnaround.
Project / advisory
Scoped engagement (10–40 hours) tied to a specific deliverable — a plan, a system, a hire, a diligence.
How much does a fractional VP Marketing cost?
Hire a fractional VP Marketing in your city
Frequently asked questions
- What does a fractional VP Marketing do?
- A fractional VP Marketing owns demand gen, positioning, and marketing operations on a part-time basis. They typically run the marketing team and hand off to a full-time hire when hours pass 3–4 days per week.
- How much does a fractional VP Marketing cost?
- Fractional VP Marketing retainers typically run $7,000–$16,000 per month, or $200–$450 per hour.
Ready to hire your VP Marketing?
Post your role or request a curated shortlist — most companies get one inside 48 hours.