Hire a fractional VP Sales — build a real sales engine
A fractional VP Sales installs pipeline, process, and comp — then hires the AEs and hands off a working sales engine.
- • Shortlist in 48 hours
- • No 25–30% placement fee
- • Vetted C-suite and VP operators
- • Fractional, interim, or advisory
When to hire a fractional VP Sales
Most companies hire a fractional VP Sales when the founder or existing team can no longer own the sales function at executive depth. Common triggers:
- Founder-led sales is the ceiling and pipeline is inconsistent
- AEs exist but no one owns process, forecast, or coaching
- You need to hire your first 3–5 AEs and don't have the playbook
- ICP, pricing, and discovery are still fuzzy
- You are moving upmarket to mid-market or enterprise
What a fractional VP Sales owns
A fractional VP Sales operates as your accountable Vice President of Sales on a part-time basis. Typical scope:
- — ICP, positioning, and outbound motion
- — Sales process, stages, and forecasting discipline
- — Comp plans, quotas, and territory design
- — AE hiring, ramp, and coaching
- — Sales tooling: CRM hygiene, sequences, enablement
- — Handoff to full-time VP Sales or CRO
Engagement models
Fractional (ongoing)
1–3 days per week on a recurring basis. Best when you need executive judgment in the business every week, but not a full-time hire yet.
Interim (full-time, fixed term)
Full-time coverage for 3–9 months. Best for a vacancy, a fundraise, an M&A event, or a turnaround.
Project / advisory
Scoped engagement (10–40 hours) tied to a specific deliverable — a plan, a system, a hire, a diligence.
How much does a fractional VP Sales cost?
Frequently asked questions
- What does a fractional VP Sales do?
- A fractional VP Sales installs sales process, forecasting, comp, and coaching on a part-time basis. They typically hire the first AEs and hand off to a full-time VP Sales or CRO after 6–12 months.
- How much does a fractional VP Sales cost?
- Fractional VP Sales retainers typically run $8,000–$18,000 per month, or $200–$450 per hour.
- Fractional VP Sales vs fractional CRO?
- A CRO owns the entire revenue engine — sales, expansion, and often marketing. A VP Sales owns new-logo sales execution. Early-stage companies usually need a VP Sales first.
Ready to hire your VP Sales?
Post your role or request a curated shortlist — most companies get one inside 48 hours.