Playbook
Product Discovery Cadence
Product
6 min read
Weekly rhythm
- 3 user interviews
- 1 usability test with a shipped feature
- 1 win/loss review with sales
- Written synthesis Friday
What to interview for
Jobs-to-be-done + emotional trigger. Never ask "would you use X?" Ask "walk me through the last time you tried to solve this problem."
Discovery ≠ validation
Discovery is finding problems worth solving. Validation is testing a specific solution. Do them in that order.
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