Playbook
Outbound Motion Build in 45 Days
Revenue
8 min read
Week 1–2: ICP + list
Define the top 200 accounts. One-page ICP with disqualifiers. Enrich with Clay or Apollo.
Week 3–4: cadence + content
Six-touch, three-channel cadence over 14 days. Every touch driven by one insight, not features.
Week 5–6: hire + launch
Hire one SDR (or borrow AE capacity). Launch on 50 accounts. Iterate weekly.
What good looks like at week 8
Reply rate 4–8%, meeting rate 1.5–3% of accounts, SAO rate 40–60% of meetings held.
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